About us

Zoe Jackson and Olivia Hingorani founded The Arts Profile to build and execute bespoke marketing strategies for the arts, design and creative industries. United in their passion for these sectors, their unique value proposition blends the creative excellence Zoe champions, with Olivia’s data driven, scientific approach.

The result is a dynamic and innovative Agency that delivers tailored marketing solutions, driving growth and visibility for their clients. By merging Zoe's deep understanding of artistic vision, brand, and creative expression with Olivia's expertise in analytics and strategic planning, The Arts Profile crafts campaigns that resonate emotionally while being grounded in data-driven insights. This holistic approach ensures that their clients not only reach their target audiences but also achieve measurable success and sustained engagement in the competitive landscape of the arts and creative industries.

Through working with clients in complementary sectors, they recognised the power of collaborations and partnerships between the power house brands they were amplifying. They are passionate about driving business to business connections in a unique community that allows their clients to thrive.

Meet the team

  • Marketing Data and Insights specialist with 6 years experience, most recently focussed on businesses targeting a High Net Worth / Ultra High Net Worth audience.

    Experience includes:

    • Content analysis

    • Web analytics and user experience 

    • Marketing performance insights

    • Reporting and data visualisation  frameworks

    • Website building and design

    • Data architecture and strategy

  • Marketing professional with eight years experience across all marketing channels including: 

    • Strategy

    • Social media marketing

    • Email marketing and automation 

    • Website build, design and management

    • PR and influencer activity 

    • Reporting and insights